Read the care label first
Every fabric behaves differently, so follow the care label on your garment. When in doubt, wash gently by hand in cold water with a mild detergent.
Protect embroidery and bright colours
Wash embroidered and bright-coloured pieces separately, inside out, and keep them out of direct sunlight while drying so colours do not fade.
Store with care
Hang kurtis on padded hangers and fold heavily embroidered items with a soft cloth in between. Keep clothes in a dry place to avoid dampness and odour.